by Curt Hamilton President

Email marketing is an excellent way to get feedback from your customers, especially in a volatile economy.

Try incorporating a simple, one- or two-question survey into every email campaign you send out. People love responding to surveys. By getting ongoing information from your customers, you will have your finger on the pulse of their needs and be able to quickly respond to changing needs in these tough economic times.

To drive up your results you might offer a reward for responding, such as a coupon or discount on future purchases.