FINANCIAL / BANKING
Design Design was called upon to join the rebranding team to turn a storied old Chicago institution, LaSalle Bank, into it's parent company European bank, ABN AMRO. This meant every branch sign, every ATM, every branch display, well, everything, and it had to happen on one day. That was our introduction into the world of bank design and branding. Since then, we've been a part of more projects, including TCF Bank, Bank of America, J.P. Morgan, BMO Harris, NXT Capital and others. We understand the financial customer's concerns and need for trust in their banking and financial institution and how great an impact—and influence—design assists in creating that positive atmosphere.