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Website quick refresh.

August 3, 2016

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Is your site "Sooooo 2014"? Yes, even 2015. The approach to web design has taken a dramatic sway in the past 16 months. Designers came to the realization that lots of navigation, links and pages can feel overwhelming for an informational, marketing site. So, anchor the top nav, be bold, add colorful strips with succinct content and dynamic imagery. Violá, a site worthy of 2016. New Shoes Communications was starting a new marketing initiative and knew that the potential new clients they would reach out to would visit her site for confirmation of her professional talents and experience. So, we tool what was pertinent to her communications cause and quickly created a one page site, sans additional pages. It also served as a mini brand refresh, introducing a bolder color palette and dramatic black background.  

 

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