© 2019 DESIGN DESIGN COMMUNICATIONS, INC.

  • Design Stories Email Sign-up

Diversified Graphic Machinery sees success at Print13 in Chicago.

September 22, 2013

 

Diversified Graphic Machinery manufactures and sells equipment to the Graphics Arts Industry. They handle their own equipment, Folidex®, as well as equipment that does pre-press, die-cutting, and hot stamping.

The goal of PRINT 13 was to present the full line of their products. In the past, they somewhat focused on Foildex®, which is a foil application process, called cold foil. Working with Zar Marketing, Design Design created a theme, “Print Enhancement Technologies” which was presented in ads, press releases, booth hand-outs; collateral; custom show badges and booth graphics. This strategy was used im combination with creative we designed earlier “Cold Foil: Hard Facts" to talk specifically to the advantages of Foildex® and cold foil.

We also designed a booth handout which explained to people how to speak “Chicago-eaze” in honor of the Print 13 host city.

The show was highly successful, and set the tone for marketing initiatives in upcoming months.

Please reload

Featured Posts

Luse Holdings' Inspirational Environmental Design throughout their Corporate Offices

December 20, 2018

1/10
Please reload

Recent Posts

January 16, 2018

Please reload

Archive
Please reload