Sakurai tradeshow campaign goes to the birds and other colorful animals.
Each year, Sakurai USA, a leading manufacturer of offset presses, with headquarters in Japan, appears in several major tradeshows throughout the world. One of the largest is Graph Expo, held at the McCormick Center in Chicago each fall. Sakurai’s marketing manager called upon Design Design to create a campaign which had several objectives. First, the creative needed to be applied to mailers and ads to announce Sakurai’s attendance at the event. Secondly, the creative needed t